• research-article
    Splitting the Web Analytics Atom: From Page Metrics and KPIs to Sub-Page Metrics and KPIs
    • Ilan Kirsh profile imageIlan Kirsh

      The Academic College of Tel Aviv-Yaffo, Tel-Aviv, Israel

      ,
    • Mike Joy profile imageMike Joy

      University of Warwick, Coventry, United Kingdom

    June 2020pp 33-43 https://doi.org/10.1145/3405962.3405984

    Web analytics Key Performance Indicators (KPIs) are important metrics used to evaluate websites and web pages against objectives. The power of KPIs is in their simplicity. Every web page can be assessed by numeric KPI values, which can be easily ...